About This Course

Specialized program in competitive intelligence, market analysis, business research, and strategic insights generation. Students learn advanced analytics, industry analysis, and decision support systems for business strategy development.

Eligibility -
Bachelor's degree in Business/Marketing/Economics with 55% marks. 1+ year marketing experience preferred.

Subjects (12)

• Competitive Intelligence

• Industry Analysis

• Strategic Market Research

• Business Intelligence Tools

• Data Mining Techniques

• Market Forecasting

• Competitor Analysis

• SWOT Analysis

• Market Trend Analysis

• Primary Research Methods

Job Profiles (9)

• Market Intelligence Analyst

• Competitive Intelligence Manager

• Business Research Analyst

• Strategic Insights Manager

• Market Research Consultant

• Industry Analyst

• Business Intelligence Specialist

• Market Planning Manager

• Research & Analytics Manager

Potential Domains (9)

• Consulting Firms

• Market Research Companies

• Investment Banks

• Technology Companies

• FMCG Industries

• Pharmaceutical Companies

• Financial Services

• Media & Entertainment

• Telecommunications

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Duration -
8 months