About This Course

Specialized program in market research methodologies, consumer behavior analysis, data collection techniques, and business intelligence. Students learn quantitative and qualitative research methods, survey design, statistical analysis, and market trend forecasting.

Eligibility -
> Bachelor's degree in Marketing/Business/Statistics/Economics with 50% marks.
> Basic statistics knowledge preferred.

Subjects Covered

• Research Methodology

• Consumer Psychology

• Statistical Analysis

• Survey Design

• Data Collection Techniques

• Qualitative Research Methods

• Market Segmentation

• Brand Research

• Media Research

• Product Testing

• Market Forecasting

• Business Intelligence

• Data Visualization

• Research Report Writing

Career Opportunities

• Market Research Analyst

• Consumer Insights Manager

• Data Analyst

• Business Intelligence Specialist

• Brand Research Executive

• Market Research Manager

• Consumer Behavior Analyst

• Research Consultant

• Insights Planning Manager

Industry Domains

• FMCG Companies

• Market Research Agencies

• Consulting Firms

• Advertising Agencies

• E-commerce Platforms

• Retail Companies

• Financial Services

• Healthcare Organizations

• Media Companies

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Duration -
18 months ( 3 semesters )