About This Course

Advanced program focusing on brand strategy, integrated marketing communications, creative campaign development, and brand ethics. Covers digital branding, social media strategy, and responsible advertising practices in contemporary markets.

Eligibility -
Bachelor's degree with 3+ years experience in marketing/advertising. Creative portfolio review required.

Subjects (12)

• Brand Strategy Development

• Integrated Marketing Communications

• Creative Campaign Development

• Digital Branding

• Social Media Strategy

• Brand Ethics

• Media Planning & Buying

• Brand Positioning

• Consumer Engagement

• Brand Measurement

Job Profiles (9)

• Brand Manager

• Creative Director

• Marketing Communications Manager

• Digital Brand Manager

• Social Media Strategist

• Brand Consultant

• Advertising Account Director

• Brand Planning Manager

• Communications Head

Potential Domains (9)

• Advertising Agencies

• Digital Marketing Companies

• Brand Consulting Firms

• Corporate Marketing Departments

• Media Companies

• E-commerce Platforms

• Entertainment Industry

• Fashion & Lifestyle Brands

• Technology Startups

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Duration -
18 months